Job Description

About Us: At Bask & Lather Co., we help our community grow it and keep it too. We're a fast-growing, 8-figure DTC haircare brand rooted in real results and real stories. As we scale, we’re looking for a resourceful, organized, and execution-focused  Marketing Manager to oversee and align all marketing touchpoints across the business.

Position Summary: The Marketing Manager will be the central hub for campaign planning and execution, owning our full-funnel marketing calendar and ensuring consistent messaging across email, SMS, paid media, influencer collaborations, and on-site promotions. This person will collaborate with internal stakeholders (R&D, creative, operations, and executive teams) and external agency partners to bring marketing initiatives to life, from concept to conversion.

Key Responsibilities:

• Own and manage the marketing calendar across all platforms (TikTok, Instagram, Meta, Email, SMS, Shopify, etc.)
• Coordinate launches, flash sales, influencer campaigns, and seasonal promotions with internal and external teams
• Manage cross-functional communication between creative, R&D, operations, and customer support to ensure marketing alignment
• Brief and manage web development requests , including pixel installations, promo banners, landing pages, and tracking needs
• Support influencer and affiliate marketing efforts by coordinating timelines, assets, and promotional codes
• Track campaign performance in collaboration with the retention and paid media agencies—gather insights, optimize strategies
• Ensure brand consistency across all consumer touchpoints
• Support marketing ops including promotion setup in Shopify, TikTok Shop, and other DTC channels

Qualifications:

• 5+ years of experience in a marketing manager or coordinator-level role within DTC or e-commerce
• Strong understanding of Shopify, TikTok Shop, Klaviyo, and Meta Ads Manager
• Excellent project management and communication skills
• Detail-oriented with strong follow-through—can manage multiple moving parts and hit deadlines
• Experience working with creative, tech, and agency partners
• Proficient in Google Workspace, Monday.com, and project tracking tools
• Resourceful and self-sufficient—you can troubleshoot and push projects forward without constant oversight

Bonus If You Have:

• Experience in the beauty, haircare, or wellness industries
• Hands-on campaign execution experience (email setup, SMS sends, promo uploads, etc.)
• A love for data and creative—comfortable with both metrics and messaging

Pay: $80,000.00 - $95,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

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